For the first time, Witchery is now available to shop at Myer.
In some exciting news for regional shoppers, the premium Australian women’s fashion brand Witchery has launched in Myer Geelong for the first time.
Located on the ground floor of Myer, opposite the cosmetics section, the new Witchery offering brings along on-trend, well-made and versatile collections for all your day-to-night occasions. Witchery makes dressing for every day inspiring, with modern and feminine collections that exude affordable luxury. It’s about sophisticated pieces that coordinate to make the perfect wardrobe. From shirts, dresses and knitwear, to jackets, tops, bottoms and accessories, you’re sure to fall in love.
Stay up to date with what’s happening in and around the region here.
Proudly Australian, Witchery was founded in South Australia in 1970, and from its very beginnings, offered affordable fashion for working Australian women.
Today, Witchery still stands for inspiring and quality-led design, with the objective to empower women to look and feel confident every day. A source of daily style inspiration, dressing women every day sits at the heart of what we do.
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The arrival of Witchery comes following the sale of David Jones late last year, which saw its exclusive partnership with the Country Road Group come to an end. The Country Road Group announced a major agreement with Myer earlier this year that will see a rollout of Country Road Group brands into the department stores nationwide.
The rollout will initially launch with the introduction of Politix, Witchery and Mimco in selected stores nationally and online from February 2023, soon followed by Country Road and Trenery from July 2023. The full rollout is expected to be completed during 2024.
This is the first time that women’s clothing brand Witchery will feature at Myer. It has launched across 16 stores and online from February 2023 (including Geelong), with plans for a further rollout into agreed stores from July 2023.
Shop Witchery at Myer in Geelong at Myer Westfield Geelong, 105 Malop Street.
