Artists, makers, and creative types from the Goulburn Valley and beyond, listen up: it’s time to sharpen those business smarts.
The Shepparton Art Museum (SAM) is rolling out a brand-new two-day professional development program aimed at giving local creatives a leg-up where it counts — the business end of their practice.
SAM Art as Business program
- When: Saturday 17 May – Sunday 18 May
- Where: SAM, 530 Wyndham Street, Shepparton
- Free networking event: Friday 16 may at La Trobe University’s Shepparton Campus.
- Tickets: here
Stay up to date with what’s happening within the region’s art scene here.
View this post on Instagram
Ahead of the Art as Business program, a free networking event will be hosted on Friday 16 May at La Trobe University’s Shepparton Campus, which both Art as Business ticketholders and the general public are invited to attend. Attendees can enjoy a panel discussion exploring the challenges and opportunities within the regional arts landscape, featuring Danny Lacy (Artistic Director, SAM), Ros Abercrombie (Director, Regional Arts Australia), Tegan Nash (Director, Live Art Benalla), and artist Cameron Robbins, with drinks and refreshments provided.
Titled Art as Business, the weekend-long intensive will run at SAM and will feature panel discussions and workshops that address key areas of concern for artists, including accounting, copyright, communication, installing artwork, and applying for grants.
The program brings in a stellar lineup of presenters from across the creative sector. Expect insights from celebrated artist Beci Orpin, strategic wisdom from Evan Lowenstein (Director, Lowenstein Arts Management), and funding know-how from Amelia Kingston, Grants Manager at Regional Arts Victoria.
Over the two days, artists will learn practical tools for strengthening their practice — from managing grants and developing portfolios, to understanding contracts, marketing, and making the most of industry opportunities. Just as important, it’s a chance to connect with peers, spark new collaborations, and grow a local creative community that’s already full of talent and energy.
Gabriella Calandro, SAM Head of Engagement, says this program brings together experts in finance and arts management, artists’ rights, marketing and communications, and leaders from major arts institutions to present a comprehensive program that addresses the key challenges faced by Victorian artists.
“This will be an opportunity not to be missed by artists looking to develop professionally and connect with peers and figures from the creative industry. We’re grateful to the support of La Trobe University’s Shepparton Campus in helping to bring this program to life and helping us to keep the ticket price at an accessible point for our community.”
Whether you’re an emerging creative still finding your feet, or a seasoned pro wanting to tighten your game, Art as Business promises to be a practical, inspiring weekend of growth, connection and next steps.
