Quirky Aussie fashion brand Gorman has officially opened its first store in Geelong

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Quirky Aussie fashion brand Gorman has officially opened its first store in Geelong

RIP our wallets.

Combining classic vintage styles and retro prints with a modern twist, Gorman’s range of apparel and accessories has a seriously unique whimsical flair and distinctive signature style that has undeniably become an Australian fashion favourite and a must-have label for every wardrobe.

For those that resonate with the Gorman ethos – leading a bold and unique life, whilst embracing creativity and expressing individuality – it’s good news: the Australian brand has officially opened its new store in the Geelong CBD.

Stay up to date with what’s happening in and around the region here

With exclusive artist collaborations at the core of the brand’s essence, working to create wearable art where clothing is the canvas, the beloved fashion empire opened its doors on Friday, August 26, taking over a space in Level 1 of Westfield in Geelong.

Located right next to Tarocash, at Shop 2267A, the store is providing Geelong fashionistas with the chance to shop in-store and explore the extraordinary through colourful textile-based collections, limited edition artist collaborations, creative brand experience, and exceptional customer service. The store celebrated its opening with 20% off storewide and the first 100 customers receiving a special gift with their purchase, so hats off to those lucky shoppers!

You’ll find stunning clothing, accessories, homewares and even pet products, like coats, collars and bowls.

As one of the most recognisable brands in the Australian fashion world, Gorman actually all started with Warrnambool born and bred fashion designer Lisa Gorman.

Growing up in the coastal town in the 1970s, Lisa started her fashion empire young by creating clothing for the Gorman sisters’ Barbie collection and at just 13, Lisa started her first business selling custom made applique sweaters to Warrnambool’s craft store and it was only up from there. First stocked at the now defunct Fat 52 boutique in 1999, Gorman has grown to become one of Australia’s most successful brands, with tonnes of its own retail stores across the country, cultivating a reputation for making colorful, art-inspired clothes that are environmentally friendly.

While Lisa stepped away from the company last last year, after 22 years at the helm, the brand’s signature kaleidoscopic prints continue to shine through iconic collections of clothing, footwear, accessories and homewares in Australia and NZ.

You can find Gorman in Geelong at Shop 2267A at Westfield Shopping Centre Geelong. If you can’t head in store just yet, you start curating your shopping list online here