Melbourne’s adored boutique liquor merchant Blackhearts & Sparrows has opened in Geelong
07.06.2021

Melbourne’s adored boutique liquor merchant Blackhearts & Sparrows has opened in Geelong

The independent wine store that aims to make the world of wine accessible to all has finally landed in Newtown.

Renowned in Melbourne for offering boutique booze that won’t break the bank, sibling-run liquor merchant Blackhearts & Sparrows have been stocking a carefully curated collection of beer, wine and spirits since opening their first store in 2006.

Creating a boutique bottle shop focused on offering quality and obscure wine while eschewing the high price tags and pretension that are often associated with upmarket wine stores, siblings Paul and Jessica Ghaie have proved they’re onto a winning formula.

Almost 14 years on and they have ten Victorian locations, have expanded into the ACT and Tasmania and now they have just opened their first store in Geelong.

The key takeaways

  • Blackhearts & Sparrows has opened in Geelong
  • The Melbourne-born sibling-run liquor merchant aims to make the world of wine accessible to all
  • The new store joins the river-end of Pakington Street and is open seven days a week

Keep up with the latest food and booze news via our website.

Taking to 332 Pakington Street, Newtown (previously Brax Window Treatments) after months in the works, Blackhearts & Sparrows has slotted perfectly into a buzzing destination with trendy cafes that deliver incredible food, plus boutique shops for those fashion-forward.

Adding to Newtown’s love affair with the smaller providers, the sibling duo has a fondness for small, independent producers, sourcing most of their drops from local makers alongside a thoughtful selection of international labels.

Alongside the unique, unfamiliar brands, you’ll find brews from familiar names like Moon Dog, Bodriggy and Stomping Ground, as well as spirits from Starward, Four Pillars and Patient Wolf. There’s also a huge range of reds, whites and bubbles from Australia and beyond.

With a price range that stretches from around $12 into the triple digits and a team of warm, knowledgable staff dedicated to finding the right drop for you, whatever the occasion, giving customers more reason to browse, to experiment, and try something new that they’re going to love.

Here, rest assured that if a bottle isn’t right for your budget or your taste, the Blackhearts & Sparrows will tell you… and then recommend five other amazing drops that fit the bill.

Blackhearts & Sparrows is located at 332 Pakington Street, Newtown and is open seven days a week.

You can also visit the Blackhearts & Sparrows website to find other locations or order online.