The city's social calendar is revving up for the highly anticipated Formula 1 Rolex Australian Grand Prix 2024 Launch Party, better known as 'Glamour on the Grid' presented by Lavazza.
This prestigious event is gearing up for its eighth consecutive year, promising an evening of sophistication, high-energy entertainment, and the unmistakable glamour associated with Formula 1®.
Scheduled for Wednesday, 20 March 2024, the launch party will once again unfold at the iconic Albert Park track, setting the scene for an unforgettable soirée. Drawing racing aficionados, celebrities, and industry elites alike, the event will mark the beginning of the festivities surrounding the third race of the 2024 Formula 1® season, Aussie-style.
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Travis Auld, the newly appointed CEO of the Australian Grand Prix Corporation, expressed his excitement about presiding over his inaugural ‘Glamour on the Grid’ event.
“The ‘Glamour on the Grid’ soirée has become an integral part of Melbourne’s events calendar, igniting the Formula 1 Australian Grand Prix festivities. We’re thrilled to bring it back for its eighth edition in 2024,” said Auld.
“This event epitomises the blend of elegance and adrenaline that defines Formula 1. Brace yourselves for an evening of unparalleled excitement and sophistication as we kick off the FORMULA 1 ROLEX AUSTRALIAN GRAND PRIX 2024 in glamorous fashion.”
Mimmo Orlando, Lavazza Australia General Manager, echoed Auld’s sentiments, expressing Lavazza’s enthusiasm for continuing its partnership with ‘Glamour on the Grid’ in 2024.
“After an incredibly successful debut year, we are proud to renew our partnership with the FORMULA 1 AUSTRALIAN ROLEX GRAND PRIX 2024, serving as the presenting partner of one of Melbourne’s most anticipated events.”
‘Glamour on the Grid’ presented by Lavazza promises to set new standards for pre-race revelries. Attendees can expect a red-carpet affair, complete with luxury coffee cocktails and exclusive VIP experiences that embody the true spirit of Formula 1® in Australia.
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