The brand new Yarra Street Window Gallery is offering 24 hour art viewing, infusing art into everyday.
This week, the City of Greater Geelong Arts and Culture Department unveiled the new Yarra Street Window Gallery, bringing the gallery exhibition viewing experience to the sidewalk.
Located on the outside of the Market Square building between Malop Street and Little Malop Street, the window gallery has been created in partnership with the building’s management, Knight Frank, to attract viewers in a high-traffic area who might not typically visit traditional galleries.
Stay up to date with what’s happening within the region’s art scene here.
The first round of installations features works from local artists and creatives including Lucy Allinson, Pattie Beerens, Cecilia Cabalquinto, Nathan T Dunn, Rhian Hinkley, Dr. Tonya Meyrick, Tracey Pocock, Emily Rastas, Matt Robertson, Samantha Taylor, Anne Scott Wilson and Elizabeth Van Herwaareden.
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In similar fashion to the famous Melbourne Myer Street windows at Christmas time, the Yarra Street Window Gallery allows viewers to get up close to the pieces and examine the intricate designs and artistry at any time of day or night. It’s another illuminated example of the cities celebrated art scene and drive for innovative design which earned Geelong the title of UNESCO City of Design.
Councillor Melissa Cadwell, chair of the Creativity and Culture portfolio, says “The Yarra Street Window Gallery initiative delivers on the City’s Arts and Cultural Strategy by providing access, fostering community engagement, and promoting local creativity and identity. Our 24-hour window gallery is one of the ways Council is making art accessible to everyone, including those with different schedules and lifestyles. The space promotes local talent and creativity and encourages visitors to stay in the city for longer and support small businesses nearby.”
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Operating in line with a traditional gallery, the displays will be updated, seeing new works presented throughout the year. The City of Greater Geelong will be taking expressions of interest for the next round of Yarra Street Window Gallery artists with applications now open. Closing Wednesday 17 July, submissions are open to all forms of visual arts and design including First Nations art, painting, sculpture, film, animation, photography, fashion, lighting, design, furniture design and ceramics.
It is free to exhibit and selected artists will be paid a $500 fee to show their work. Collectives and curators can apply for consecutive windows.
Further details for application can be found here and the displays can be seen on Yarra Street, between Malop and Little Malop Streets.
