Step into Laura Alice’s imaginative world with ‘Realm’, the magical new art installation at The National Wool Museum

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Step into Laura Alice’s imaginative world with ‘Realm’, the magical new art installation at The National Wool Museum

Local artist Laura Alice is bringing an interactive experience to Geelong with projections, light play, soundscapes and illustrations.

Award-winning Geelong-based artist Laura Alice is immersing local art lovers in her soulful, contemplative paintings and street art style through her latest immersive installation at Geelong’s National Wool Museum.

Titled ‘REALM’, the stunning installation blends street art with augmented reality, sensory play, projection and a giant glowing colouring wall. It’s got a magical, ethereal vibe that promises to ignite all your senses.

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Running until July 31, children and grown-ups alike will step into Laura Alice’s imaginative world. A Prismatic and playful space imbued with mystery and mysticism within the walls of one of Geelong’s most renowned arts venues, ‘REALM’ is part playscape, part living, breathing artwork.

You’ll find a giant glow-in-the-dark colouring wall, Celeste the giant illuminated moon-creature, shadow puppets made with recycled materials, and mystical animations and projections based on Laura’s artworks.


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Laura made a name for herself as a community artistic director, creating collaborative projects that are both empowering and esoteric. Often working with young people and refugees in her work with the Bluebird Foundation.

Known for her magical, folk-inspired artworks and her various paste-ups around town, Laura has been immersing locals into her art for the past few years, hiding things in the laneways, cafes, and side-streets of Geelong. More recently, Laura opened The Hue and Cry Collective, a brand-new cutting-edge gallery in the heart of Geelong that strives to bring pioneering, emerging and high-quality art to the city. As both curator and co-owner, Laura has worked to champion artists who emphasise alternative processes and possess a unique style, displaying artists with an unusual range of techniques, from paint to paste-ups, and stickers to installations.

Her more recent creative endeavours have found a unique interplay between street art and augmented reality – where an artwork ‘comes to life’ and animates in real time when viewed through an app. Laura does it all – artworks, animations, AR and soundscapes – her passion for creating magical experiences driving her into interesting niches.

Being invited to create this installation for the winter holidays, Laura has immaculately presented a stunning interactive piece filled with magical projections, light play, street art and augmented reality culminating into a hands-on sensory experience.

With several areas dedicated to specific activities, this is a beautifully creative way to spend a couple of hours, designed to delight the young and your own inner child.

REALM is running at the National Wool Museum until July 31 2022. No bookings required but museum admission fees apply. You can find out more about the exhibition here