v2food, the local leader in plant-based meat, is calling on Aussies to make the simple switch to plant-based meat to reduce their impact on the environment.
With World Earth Day fast approaching (April 22), Australia-based producer of plant-based meat substitutes v2food is serving up a massive side of sustainability, giving away thousands of free plant-based v2schnitzel™ burgers and v2nuggets™ across the country at participating restaurants across the nation.
Fighting climate change, one bite at a time, this campaign is all about encouraging people to make the simple switch to plant-based meat to reduce impact on the environment. As more research comes to light, it’s been realised that the planet just cannot support billions of people eating more and more meat. In fact, 35% of total global man-made greenhouse gas emissions come from the food system and over half (57%) of these emissions are from the production of animal-based foods.
Stay up to date with what’s happening in and around the region here.
Plant-based legends v2food was established to address the global sustainability challenge of a growing population which is driving a demand for more meat. Australia’s average meat consumption is 129kg per person, per year which at global averages creates over 4 tonnes of carbon emissions annually. That’s more than the emissions created from an additional 2 cars per person.
“A reduction in meat consumption is essential if we are to meet climate targets. We can all do our part to help our struggling planet, however right now, we’re not doing enough. We have to change the way we view food. The most impactful thing we can do as individuals is eat more plant-based meals,” said Nick Hazell, CEO and Founder of v2food.
With that in mind, the latest range of v2 schnitzel™, v2tenders™ & v2nuggets™ is the company’s latest offering designed to create a sustainable global food system.
To show Aussies just how easy and delicious plant-based food can be, v2food is offering the opportunity for Aussies across the country to get their hands on free v2schnitzel burgers all day on Wednesday 20 April (until sold out). Free v2nuggets will also be up for grabs for two weeks from Friday 22 April to Friday 6 May with the purchase of any burgers at venues across Australia.
Geelong residents will be able to try the plant-based options at the local king of burgers Boss Burger at both their Waurn Ponds and Pakington Street locations.
Simply head on into either store today (Wednesday, April 20) for a free v2 schnitzel burger, or on Friday, April 22 for some delicious plant-based nuggies.
Alongside the Geelong venues, there are a bunch of participating restaurants across Melbourne, including Burgetory in Niddrie, Caroline Springs, Fitzroy and St Kilda; New York Minute in Richmond; and Piccolo Me in Melbourne CBD.
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“v2food is committed to addressing the global sustainability challenge of feeding an ever-growing global population. We are not asking every Aussie to become a vegan, instead, we’re encouraging Aussies to switch to more plant-based meals. It is the most powerful individual choice you can make, even if only once a week,” Hazell said.
“Helping preserve our planet doesn’t need to be hard work. By swapping out one beef burger for a v2burger patty, individuals are saving enough carbon emissions to charge their iPhone 11,883 times. That small dietary change is an easy way to reduce your impact on the environment. Eating sustainably doesn’t have to be boring. v2food doesn’t compromise on great taste, so Aussies can enjoy their favourite meals, while doing good for the planet.”
v2tenders and v2schnitzel will be available to consumers in early May. v2nuggets will be available exclusively through foodservice in the coming months (watch this space!). You can buy a v2 Rebel Whopper at Hungry Jack’s or the delicious plant-based range of v2mince, v2burger & v2sausages at supermarkets now across the nation.
For the full list of participating restaurants, head here.
