This famous free art festival is heading to the regional city of Shepparton.
From Bendigo to Geelong, White Night will once again claim Victorian cities in a visual arts takeover this year.
Shaping up to be bigger and better than ever before, the overnight art party will be making its colourful debut in Shepparton this year, transforming the city streets, parklands, laneways, public spaces and cultural institutions with spectacular illuminated art and colourful projections.
Stay up to date with what’s happening in and around the region here.
This visual feast and cultural event will descend on Shepparton on Saturday, June 25 attracting thousands of locals and visitors to the city and supporting local tourism and hospitality businesses.
The program will feature the best of the best from previous regional White Night events alongside new elements that showcase the region’s landscape, culture, and history. White Night will transform Shepparton through illuminations, projections, music and interactive works from talented local and national artists.
Coined a joyful, democratic take-over of the night, the arrival White Night is a major coup for the city, with a crowd of up to 30,000 expected to attend White Night Shepparton providing a huge boost to local tourism, hospitality, accommodation, and retail businesses.
The Shepparton event will be the first White Night celebration for the year with White Night Bendigo taking place on 3 September and White Night Geelong on 8 October. Since the first White Night in Melbourne in 2013, the event has built a strong reputation as a vibrant and inclusive celebration of immersive art and community participation.
“White Night Shepparton will attract thousands of visitors to Shepparton for the event and provide a boost to the region’s tourism, hospitality and retail businesses,” says Minister for Tourism, Sport and Major Events Martin Pakula.
“We back big events in regional Victoria because we know they boost local economies and support jobs.”
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Visitors to the event can also explore the new Shepparton Arts Museum, which opened its doors in November 2021, after a major redevelopment, backed by a $12.5 million investment from the Andrews Labor Government.Upgrade Performance
White Night has attracted large crowds to regional events in Ballarat, Bendigo and Geelong in previous years, acting as a tourism driver and a source of civic pride for its host cities.
White Night Shepperton will be surprising, delightful and exciting. On a cold night in June, rug up and venture into a world of the unexpected.