If you’re anything like us, you love your local pub, and you just want to see the great Aussie tradition of going to the pub continue for many years to come, this could be the initiative to do just that.
Carlton & United Breweries and the Australian Hotels Association have joined forces on an initiative aimed at helping generate immediate cashflow for venues, in order to help them survive the coronavirus lockdown – For The Love Of Your Local… and all you have to do is buy a beer!
By visiting the For the Love of Your Local website, Australians can nominate their participating local venue and buy a pint of Great Northern Super Crisp or Carlton Draught (depending on your state or territory) using PayPal and the cash will immediately go to the venue.
Carlton & United Breweries then matches that purchase with a free pint, meaning people get ‘2 for 1 pints’ when their local re-opens, with CUB CEO Peter Filipovic describing the campaign as “a win-win for pubs and clubs and for beer lovers”.
“Some venues are facing the prospect of never opening their doors again if they don’t get cash flow. It is an unprecedented challenge, not even during the world wars or the Depression did the pubs close.
“But we know Australians want pubs and clubs to keep their place at the heart of many local communities once this crisis is over. So if you love your local, or just want to help save the great Aussie tradition of going to the pub, buy a pint of beer in their hour of need.”
This lockdown has seen tens of thousands of venues close their doors, bringing the Australian hospitality, pub and club industry to a halt, with a number of employees losing their jobs.
If you’re feeling extra generous or just feel like being a good bloke, you can buy another beer for a mate or relative you want to invite down to your local when it reopens and catch up over an ice-cold frothy.
Oh, how we miss the satisfaction of a frosty, perfectly poured pint of the amber nectar…
Local venues currently participating include The Barwon Club Hotel, Warf Shed, Cremorne Hotel, Sailors Rest, The National Hotel Geelong, Sporting Globe Geelong, The Valley Inn, The Elephant and Castle, Lord of the Isles Tavern, High Fidelity Lounge Bar, Sir Charles Darling Hotel, The Gold Diggers Arms, plus heaps more.
Venues can also still sign up for the initiative by heading to https://loveofyourlocal.com.au.
