At a time when the creation and distribution of quality content online is more important than ever for connection, communication and the economy, the Victorian Government has teamed up with YouTube and Changer Studios to develop the digital content capability of Victorians, offering a series of free YouTube workshops.
Funded by the Department of Jobs, Precincts and Regions, Creative Victoria, Film Victoria and the Victorian Music Development Office, these workshops are designed to support the emergence of the next generation of Victorian digital creators, teaching participants how to maximise their impact on YouTube.
Originally scheduled as interactive workshops to be held in Bairnsdale, Geelong, Bendigo and Melbourne between March and October, the switch to online delivery not only keeps Changer Studios’ program running but now also means more Victorians can participate in the coveted workshops.
A highlight for us includes the specific music-focused workshop being held this year in response to the findings of the 2019 VMDO Consumer Insights Study that highlighted the importance of video streaming for discovery and ongoing engagement with music. Additionally a number of workshops will be delivered as part of the Digital Innovation Festival in August and September.
With topics such as ideation and content development; YouTube algorithms, optimisation and success; and developing and innovating formats, as well as a unique YouTube Creator Accelerator program, the workshops will elevate established creators and encourage a new generation of Victorian YouTube creators.
“Creating great content and understanding how to connect with and grow an online audience is vital,”
explains Minister for Creative Industries Martin Foley. “The Digital Creator Program is designed to give Victorian creatives the skills to do this well, expand their reach, and develop their businesses.”
In a time where it’s never been more important to look at ways tp grow and innovate in the creative industry, these online events ensure that opportunities for skills development and connectivity amongst the digital community are open and accessible to all Victorian creators.
Visit Changer Studios for more information on Victoria’s Digital Creator Program.