Stomping Ground Brewing Co in Collingwood and a range of other independent craft breweries from across the country have joined forces with The Good Beer Co, a Brisbane-based social enterprise, in a nationwide campaign to give Aussies a chance to say ‘thank you’ to essential service workers by gifting them a 4-pack of beer and leaving them a message of support.
The campaign, ‘A Good Beer Always Helps’, is designed to thank, and send messages of support to, everyone working behind the scenes and on the frontline to help the country through the COVID-19 pandemic, as well as giving them a very well-deserved ‘cold one’ at the end of their long and sometimes hazardous days.
The legends over at Stomping Ground Brewing Co. will be leading the charge in Victoria, handling any Victorian donations and ensuring that a refreshing 4-pack of their popular Laneway Lager ends up in the hands of our essential services personnel who really deserve it at this time.
“The good people working in our essential services have always been there for us and right now they are keeping our country going. ‘A Good Beer Always Helps’ is about showing them how much we appreciate them,” says The Good Beer Co-Founder James Grugeon. “There are so many essential workers on the front line – nurses, doctors, health administration, pharmacists, allied health, ward assistants and cleaners, police, fire and ambos, aged care facility and home care workers, school teachers, supermarket workers, and many others providing frontline services right now and they need to know we appreciate everything they are doing for us.”
Australians who donate a 4-pack to an essential services worker will also be helping local independent craft breweries around Australia like Stomping Ground, many of who are doing it tough right now after social distancing regulations meant they had to close their taprooms and bars.
Other than Stomping Ground in Victoria, the independent craft breweries – all of whom share the same values and commitment to doing good with good beer – include Newstead Brewing Co (QLD), Sparkke (SA), Modus Operandi Brewing (NSW), Capital Brewing Co (ACT), Otherside Brewing Co (WA) and Van Diemen Brewing (TAS) and Sobah, Australia’s first non-alcoholic craft beer company.
‘A Good Beer Always Helps’ is also working with unions and other organisations that represent essential services workers to make sure the messages of gratitude – and a few beers – reach them.
Essential services workers can register to receive a 4 pack and message delivered to their home from a local craft brewery by going to https://thegoodbeerco.com.au/good-beer-always-helps and Australians can donate a 4 pack and leave a message of support for our essential services workers across the nation now at https://bit.ly/agoodbeeralwayshelps.