It’s official: the hard seltzer trend is here to stay and our friends NoSh Boozy Seltzer have just given you one more reason to get behind the “better for you” drinks movement.
The key takeaways
- NoSh Boozy Seltzer has released a limited edition ‘old school’ cola flavour
- The Surf Coast company has only had two flavours in the past
- NoSh Cola also provides inclusivity to the cola/dark spirits category
If you haven’t heard of seltzer before, it is an irresistible mix of sparkling water, spiked with alcohol and dashes of natural flavours. Boasting a low sugar and calorie content – unlike the alcopops of our past – Seltzer’s are entirely vegan and gluten-free, making this the drink for those of us who fancy a tipple without the stodgy aftereffect.
Hailing from Victoria’s Surf Coast, NoSh Boozy Seltzer comes from Torquay Beverage Company and has already established themselves as one of the main players in the Australian Seltzer market since launching late last year, being sold nationally in BWS, Dan Murphy’s and Liquorland.
The attention-grabbing brand has only had two flavours, focused on fruit with either peach or mango & pineapple… until now.
NoSh Boozy Seltzer has today released a limited edition ‘old school’ cola flavour. With an authentic cola hue and a bold, sugar-free sweetness, the drink is unlike any other on the market.
“We wanted to bring something new to the table and offer hard seltzer fans something really interesting – and not just another fruit flavour. We want to continue providing options in the seltzer category that are better alternatives than other premixes on offer,” Nick Cogger, founder of NoSh Boozy Seltzer says.
Not only will this boozy cola seltzer appease the hard seltzer enthusiasts, but there’s also scope for the dark liquor drinkers to get around this drop.
“With no carbs, no sugar, no artificial colours or preservatives and low calories, NoSh Cola provide inclusivity to the cola/dark spirits category that we’ve never seen before. It’s a real game-changer,” Cogger says.
NoSh Boozy Seltzer (Cola) can be found for a limited time nationally at BWS and Dan Murphy’s from July 16. Check out the website for more info.