This State We’re In #664

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This State We’re In #664

Industry updates from Music Victoria

Welcome to Column #10 of ‘This State We’re In’ – something of a milestone! How goes it in Music Land? Pretty great, I hope. Half of the MV crew recently snaked north up the Calder Highway for Groovin The Moo in Bendigo and were treated to an awesome, fresh and even local line-up – from world-conquering hard rock (The Darkness) through to deep electronic acts, and everything in between. It was awesome to see Bendigo-bred stoner-grunge act and triple j Unearthed artist Tusk repping the locals, tidy work. Be sure to check out their dirty, sweaty, classic sound. According to local press (at least on Spotify) Snakehips (UK) was the most played artist on the GTM line-up across Australia, however local fans preferred the creamy German tones of Milky Chance. Oz favs included Tash Sultana, The Smith Street Band, Amy Shark and PNAU.

We have just wrapped up our annual Membership Drive, which saw us grow to over 1500 members (!), increase benefits for members across the state, including new discounters in Ballarat and Geelong. Remember anyone can join at any time, so make sure you check out all the great benefits, new discounts, and our events program (free for MV members). As an artist or corporate member, you get the chance to be featured in this column, and artists can have a recent track added to our Spotify playlist – The Big V.

Our social media, PR and marketing master-class at Workers Club Geelong a couple of weeks ago was a massive hit, and was totally booked out. Sorry if you missed out, and thanks to Forte editor Amanda Sherring, Surf Coaster Jess Carroll (Inmocean) and Bolster Digital for sharing their tips and mad skillz.

Hope you are all staying warm as the temperature drops to sub-Arctic. My tip – fill your calendar with great local gigs and get your boogie on!

See you in the moshpit. Coops and the Music Vic crew

Member Moment:
The Yard Apes
Ballarat rock’n’rollers are well-known around the place for their fast, heavy, and riffy offerings and awesome live show. They will be back in your faces as part of Sydney-siders Los Tones on their East Coast tour. Three votes for funnest band artwork – The Yard Apes. See them at The Eastern on 3 June 2017. Thanks for being a Music Vic artist member!

Gig of the month:
Polish Club – Fri 2 June 2017, Workers Club Geelong
OK, this is a BIG one. Well worth locking this gig into your social calendar ASAP, if you haven’t yet signed up as a member of Polish Club (figuratively speaking), get onto it! This power rock’n’soul two-piece will be running the awesome venue PA through its paces into the night to celebrate the national release of their debut album ALRIGHT ALREADY. Don’t get left behind.

Written by Nick Cooper, Operations & Program Manager of Music Victoria.
G’day folks,