Sephora's glamorous new beauty hub at Eastland Shopping Centre will officially open this week.
Since opening the doors to Australia’s first flagship location on Sydney’s iconic Pitt Street Mall in 2014, global beauty retailer Sephora has expanded its network with 29 store locations across New South Wales, Victoria, Queensland, South Australia, Western Australia and Auckland, New Zealand.
Now the world’s largest beauty retailer is set to dazzle the Eastland Shopping Centre in Victoria, opening its 30th store on Thursday, November 30, 2023.
Sephora Eastland Opening
- First 10 people in line will be able to enter the store and exclusively shop before the crowds with their favourite beauty creators
- First 250 people in line will receive the Anastasia Beverly Hills Norvina Pro Pigment N1 Palette valued at $114
- First 250 will receive Flavido & Albedo High Glow Illuminator valued at $44.
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Boasting a fresh store design spanning 555 sqm, this beauty haven promises an immersive experience with on-trend offerings, personalised services and classes, and digital touchpoints.
Beauty aficionados can indulge in a vast array of over 130 exclusive brands, featuring the likes of Rare Beauty, Fenty Beauty, Tarte, Ouai, and Sephora Collection.
Mark O’Keefe, Sephora General Manager, Australia and New Zealand stated “It’s exciting for us to be opening our sixth store in Victoria and deepening our engagement with the beauty community. Our Eastland store will showcase the unique Sephora DNA through our signature look and feel plus deliver a retail experience that suits customers needs and desires. People will be able to shop in an elevated environment where they can explore and learn about beauty through the extensive assortment.”
The opening day promises a glamorous pre-opening party from 7 am to 9 am, with entertainment, beauty influencers, a live DJ, beauty stations, and exclusive giveaways, making it a must-attend event. Sephora Eastland opens its doors at 9 am.
The first 10 people in line at Sephora Eastland will be able to enter the store and shop before the crowds. The first 250 people in line will receive the Anastasia Beverly Hills Norvina Pro Pigment N1 Palette valued at $114 and the following 250 will receive Flavido & Albedo High Glow Illuminator valued at $44. Plus there will be exciting branded merchandise, free coffee and lots of extra sparkle!
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Sephora, a global beauty community, celebrates creativity and self-expression by providing a unique retail experience. With roots in France and a presence in 35 countries, Sephora has become a trailblazer in global prestige omni-retail. This beauty giant offers an ever-changing array of carefully curated brand partners, from classic selective brands to exclusive independent ones. Sephora’s commitment to excellence and innovation has made it a leader in beauty retail, with a true omnichannel presence across South East Asia and Oceania.
Owned by LVMH Moët Hennessy Louis Vuitton, Sephora continues to inspire beauty enthusiasts with an unparalleled assortment of international brands.
Find out more about Sephora here.
