Deliciously refreshing hard booch that’s craft brewed using green tea, real fruit, botanicals and nothing fake or artificial.
ARIA #1 and Grammy-winning electronic band and all-around legendary trio Rüfüs Du Sol have made their first steps into the beverage market with the launch of hard kombucha brand, Mate Maker Co.
The label is co-founded with the band’s lifelong friends and industry veterans Justin Medcraft of Pabst Brewing Co, the electronic trio’s manager Danny Robson, and Tom Appleton of Four Pillars Gin.
Keep up with the latest food and booze news across the region here.
Mate Maker hard kombucha is an organic low-sugar and gluten-free alcoholic creation, crafted using only real fruit, green tea, botanicals and simple ingredients. With transparency and simplicity as key principles of the brand, backed by sustainable packaging and organic ingredients, Mate Maker is a refreshing, delicious and real fruit alternative for those who choose to ‘drink better’.
The dream team of Rüfüs Du Sol, Medcraft, Robson and Appleton co-founded Mate Maker co with a values-driven idea to develop a better drink option in every sense of the word. With a shift towards moderation and mindfulness, this group of friends asked themselves: if you choose to drink, why not ‘drink better’? So they set out to create a transparent drink made from better ingredients, that’s better for the world.
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Mate Maker hard kombucha is small-batch brewed, vegan and uses no artificial sweeteners, colours, flavours or hidden ingredients unknown to the drinker. Key to its success is the simplicity of the recipe. A light, crisp and refreshing combination of organic fruit and cold pressed botanicals are blended together with our green tea kombucha to create the ultimate sundowner bevvy made for summer. At 4% ABV and containing no more than 110 calories and less than 5g of sugar per can, Mate Maker launches in two flavours:
Mate Maker Mango Peach Smash Hard Kombucha: this light and bright beverage captures golden hour in a can. The tropical collision of mangoes and peaches with a citrusy splash of lemon anchors a smooth and balanced finish, ripe for kicking back over a drink with mates in a summer setting.
Mate Maker Citrus Mule Hard Kombucha: spinning the tried and true Moscow mule on its head, this classic nod to bright citrus from real limes and cold-pressed orange peel throws in a subtle spicy kick of ginger to become the ultimate booch cocktail and enlivened crowd favourite.
“When we discovered hard kombucha a couple years back in the US, we immediately thought people in Australia would get it. This is something we’ve put a lot of care and effort into and we’re stoked to be able to unveil it now right before we come home to play shows in Australia for the first time in three years. We think people will love it as much as we do,” says Jon George, of RÜFÜS DU SOL.
“Drinks innovation is so important for our customers and with the rapid growth of seltzer these last two years we’re confident that Mate Maker Hard Kombucha delivers all of the same functional benefits with a liquid that tastes really great,”adds co-founder Tom Appleton.
More flavours in the Mate Maker co range will arrive later next year, alongside innovation launches in 2023. In addition to sustainable packaging and organic ingredients, Mate Mater is a 1% for the Planet member, meaning they donate 1% of annual sales to environmental causes fighting climate change. Stay tuned for further information on Mate Maker’s sustainability efforts targeted at specific action groups with a focus on climate change and local level initiatives.
Available at matemakerco.com, independent retailers, RÜFÜS DU SOL shows this December (NSW, VIC, QLD & SA) and upcoming summer festivals.
