Corio Village has been hand-picked as the local destination for world-wide fitness giant Planet Fitness’ arrival in Victoria
An international fitness giant, Planet Fitness, has opened its doors in Corio Village this month, the first of 30 clubs it plans to open in “a major push to shake up the Victorian fitness industry”.
Founded in the US in 1992, Planet Fitness operates thousands of fitness clubs worldwide, renowned for its unique value proposition as being a “judgement free zone” that caters to first-time novice and casual gym users in a non-intimidating environment.
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Taking residence on the ground floor of Corio Village, next to Coles, the gym offers a range of other wellness services and amenities like hydro massage, total body enhancement, and spray tanning through its Black Card Spa membership, in addition to accessible, affordable membership opportunities.
Priding itself on providing a high-quality experience at an exceptional value, with world-class facilities and $5 per week memberships, Planet Fitness Chief Operations Officer Danielle Monroy has some bold ambitions to grow the Australian fitness market at pace, similar to the growth the US fitness industry has seen in the last ten to 15 years.
“Only 12-15% of Australians have a gym membership today. By focusing on the 75%-80% of people who are not engaged today with fitness, we aim to grow the industry to 20% by 2030. We intend to do that by offering a World Class experience at an affordable rate,” she says.
The new 24-hour gym also features touchless check in, state-of-the-art facilities, tonnes of equipments and weights, unlimited small-group fitness training, hydromassage beds, message chairs, and a total body enhancement machine.
And the best part is you can try before you buy with a free day pass available.
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As for the move to Corio Village, Monroy said the location was a strategic move as part of their focus on regional markets.
“This was a huge opportunity to get into a centre that has all of your daily shopping needs but is also strategically incorporating lifestyle opportunities in addition to traditional retail.
“Everything we do is planned around making someone with no previous experience feel welcome and comfortable. We cater to the first-time gym user and it’s designed to make it fun.”
The All-New Planet Fitness Corio is located at Shop G004MB Corio Village, Corio, Victoria. Find out more about Planet Fitness here.
