‘Open your eyes to the hills’: New brand revealed for Geelong’s Nyaal Banyul Convention Centre

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‘Open your eyes to the hills’: New brand revealed for Geelong’s Nyaal Banyul Convention Centre

Words by Staff Writer

Located on the waterfront and offering beautiful views over Corio Bay to the hills and beyond – Nyaal Banyul will undoubtedly inspire big thinking and bold ideas.

The Melbourne Convention and Exhibition Trust (the Trust) has unveiled the new brand for the future Nyaal Banyul Geelong Convention and Event Centre, marking a significant milestone in the venue’s journey.

Named ‘Nyaal Banyul’, a term bestowed by the Wadawurrung Traditional Owners, meaning ‘open your eyes to the hills’, the brand reflects a deep connection to the land and its history. Throughout the brand development process, the Trust has collaborated closely with the Wadawurrung Traditional Owners Aboriginal Corporation to craft a shared vision for the venue’s future.

Stay up to date with what’s happening in and around the region here.

The brand invites individuals from across the globe to embrace a fresh perspective, inspired by Geelong’s waterfront landscape. Symbolised by an eye formed from layers of Country, the brand mark signifies enlightenment and a renewed outlook. The vibrant colour palette draws inspiration from the ever-changing natural light of the region, from sunrise to sunset and beyond.

Highlighting the venue’s historical significance as a gathering place, the brand pays homage to the Wadawurrung People, who have convened at the site for thousands of years for various communal activities.

Strategically located with picturesque views of the sea and surrounding hills, Nyaal Banyul Geelong Convention and Event Centre promises an unparalleled experience for visitors. Attendees can indulge in a plethora of culinary and cultural delights, with craft breweries, wineries, and a vibrant creative scene all within easy reach.

Anticipated to create 1450 jobs during construction and an additional 700 new jobs upon opening in 2026, the precinct will contribute significantly to the local economy. The Trust is committed to prioritising local workers and contractors wherever feasible, ensuring the benefits extend to the broader community.

Natalie O’Brien AM, Chief Executive of MCEC, expressed excitement about the launch, stating, “We’ve collaborated with the Wadawurrung Traditional Owners to develop a brand that the whole Geelong community can be proud of.”

Elizabeth Kozmevski, Head of Marketing at MCEC, added, “The new brand embodies our goals for Nyaal Banyul, creating a space for belonging and gathering.”

Wadawurrung Woman Corrina Eccles shared her perspective, saying, ““The name Nyaal Banyul encourages people to open their eyes to the hills of Wadawurrung Country, for these hills hold our stories, resources and our strong sense of belonging. The brand acknowledges our deep connection to this place, the Western Cliffs of Djilang,which have always been a gathering place for Wadawurrung People.”

Stay connected with Nyaal Banyul. Follow us @nyaalbanyul on LinkedIn and Instagram, or visit www.nyaalbanyul.com.au for the latest updates.