Mushroom Group launches new booking agency MBA

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Mushroom Group launches new booking agency MBA

Matt Gudinski and Guven Yilmaz. Picture: Brian Purnell
Words by Staff Writer

A dynamic Artist-First Agency joins forces with Mushroom Group.

Signalling a new era for the Mushroom Group’s talent booking division, Mushroom has unveiled the launch of MBA. The new agency is the latest addition to Australia and New Zealand’s iconic music and entertainment collective and represents a new partnership with Guven Yilmaz (previously Vita Music Group).

Led by the visionary Yilmaz, MBA is set to revolutionize the live music industry with its specialized expertise in bookings, strategy, touring, and partnerships.

With a formidable team including Matt Thomson, Shelley Liu, and Sam Rogers, MBA will represent a stellar lineup of artists from the Vita roster, alongside an impressive array of established and emerging talent such as Peking Duk, Bliss n Eso, Conrad Sewell, Skin on Skin, Winston Surfshirt, BIG WETT, Kaylee Bell, Milan Ring, Tasman Keith, and many more.

Keep up with the latest music news, festivals, interviews and reviews here.

Yilmaz, the driving force behind MBA, emphasized the importance of partnering with an independent and entrepreneurial company like Mushroom.

“Mushroom has been esteemed as the independent leader in the Australian music and entertainment industry. Partnering with a company that not only emphasises but promotes an independent entrepreneurial culture was essential to me,” said Yilmaz.

“Matt Gudinski has long been successful in the touring realm, and he’s continued to foster a culture that empowers those he works with. There was room for a new and dynamic offering within Mushroom, so partnering with Matt on MBA was incredibly appealing and a natural progression,” he continued.


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Matt Gudinski, Chief Executive of Mushroom Group, shared his excitement about expanding Mushroom’s booking capacity with the addition of MBA. Gudinski lauded Yilmaz’s track record and his team’s expertise, emphasizing their commitment to creating exceptional opportunities for the talent they represent. He looks forward to working closely with Guven and the team to establish MBA as a thriving agency within the Mushroom family.

What sets MBA apart is its comprehensive approach. In addition to touring and performance-based strategy, the agency aims to provide a holistic experience for its artists. This includes collaborating with production specialists within the Mushroom Group to craft world-class live shows and leveraging the creative hub of MCH. With offices in Melbourne and Sydney, MBA is poised to deliver personalized attention to their clients, ensuring their touring strategies are amplified to new heights.

The Sydney office, led by former Niche agent Matt Thomson, further expands MBA’s reach and brings an exceptional roster of talent including Winston Surfshirt, BIG WETT, Club Angel, Skeleten, Bella Amor, and more. Together, the MBA team is committed to combining the agility and approachability of a smaller agency with the resources and network of a larger organization, ensuring a tailored and impactful experience for their artists and managers.

MBA’s entry into the music industry is poised to shake things up, promising an exciting era of innovation, collaboration, and unparalleled opportunities for the artists they represent. Stay tuned for the groundbreaking ventures that lie ahead for MBA and the artists under their wing.