Coca Cola has officially announced that they are discontinuing Lift.
It’s a sad time for Aussie fans of lemon-flavoured soft drinks, myself included, with the news that Coca Cola have axed Lift, a refreshingly delicious lemon-flavoured fizzy drink.
A staple of the Aussie market since the 1970s, Lift will be phased out in Australia by the end of September 2022, becoming permanently removed from supermarket shelves and replaced by a caffeine-infused alternative.
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‘Ready-to-drink formats of Lift will be phased out of stores by the end of September 2022, except for Glass 330mL which will be phased out by the end of 2022,’ a Coca Cola spokesperson said.
The drink has been replaced with Sprite Lemon+, but reports claim that the drink does not have the same flavour as Lift.
‘After listening to our customers, our focus is on our new Sprite Lemon+ range, which we believe will be popular with our existing Lift drinkers,’ the spokesperson added.
Sprite Lemon+ also contains caffeine, a stimulant that wasn’t found in Lift.
@lowcal_sal Change the name, change the label and add caffeine 😏😂🍋#weightloss #caloriedeficit #healthyeating #soda #softdrink #sprite ♬ original sound – Low Cal Sal
Rumours originally starting circulating earlier this year that the beloved lemon softie was getting the flick, with the news confirmed only today.
However, the post-mix variety – a syrup-based concentrate used in restaurants – isn’t being axed just yet.
Grim.
