Italian fashion label Brandy Melville opens Melbourne store in South Yarra

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Italian fashion label Brandy Melville opens Melbourne store in South Yarra

The high street fashion shop has opened its second Australian store in Melbourne.

Women’s clothing label Brandy Melville, famous for its petite sizing and California cool aesthetic, has expanded further into Australia by opening its second-ever store, this time in Melbourne.

Three years after opening its first Australian store in Sydney, at Bondi Junction Westfield in December 2019, the popular overseas fashion label has this week opened the second store at 507 Chapel St, South Yarra, Victoria 3141.

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Brandy Melville Melbourne will operate Monday to Saturday from 10am to 7pm, and on Sundays from 11am to 6pm.

The women’s apparel line from Italy is known for its trend-setting styles with a beachy, comfortable vibe, inspired by Los Angeles, catering to a limited clientele of those who fit sizes 4 to 6.

While born in Italy in the early 80s, courtesy of Silvio Marsan and his son Stefan, the brand truly found success in the American market with celebrities such as Ariana Grande and Kylie Jenner making it a label of choice.

The company’s products are now sold in nearly 100 physical stores across the world, including Europe, the United States, Asia, Canada, and Australia, as well as on the Brandy Melville website

Now a worldwide phenomenon, this European Instagram favourite has a cult following known for its rich fabrics, fine quality, muted colour palette and excellent prices.

Find out more about the Australian locations here