The pandemic has shifted one creative into videography to shine a light on singers in the region.
Since COVID-19 hit, 2020 has been a rollercoaster of sorts – important movements shaping our society, BLM protests, Harry and Meghan leaving the royal family, Kanye announcing his presidential run, and well, everyone trying to adjust to the new ways of living and keeping connected with peers, friends and family.
In most parts of the world, the live music industry has been brought to a halt. Rather than attending their desired gig or concert, audiences are now reliant on online resources which means artists have been challenged to change their whole brand and usual way of content production. Offering live Instagram and Facebook performances, uploading more songs on streaming platforms, artists have made music even more accessible to all people, and this is something photographer Lucinda Goodwin has taken on board with true grit.
If you’re a Geelong local or a dedicated Forté reader, you’d be no stranger to Lucinda Goodwin. You can find her at almost any gig or festival capturing the artist’s essence in her warm, vibrant way. For Lucinda – pre-COVID-19 – she was busy searching for a spot in the photo pit and fighting for that perfect shot, but now she’s transformed her way of business and has launched into videography for the first time.
Giving local musicians an online platform and voice, Lucinda kickstarted a solo video project titled Music from the Burbs, showcasing Geelong’s artistry in a personal story-telling format. Guiding you into the musician’s home, you’re positioned to feel like someone close to the singer in this intimate setting, while they perform their original, soulful lyrics directly to you on camera. So, grab a cuppa, pop on your headphones and immerse yourself in the stillness of Lucinda’s craft. Not only is this project pushing Lucinda to experiment with a new medium, but Music from the Burbs also offers exposure to Geelong artists who want to share their voice in a fresh, unique way to music-lovers stuck at home across the globe.
“It was about up-skilling for me. I’ve always dabbled but hadn’t gone headfirst because of time, and obviously because of the current climate who knows when I’m jumping back into to shooting live, so I needed to find an avenue I could try to keep creative,” explains Lucinda.
Music in the Burbs launched with Arthoe Aunty as the first participant in the video series. Since then, we’ve seen appearances from Georgia Rodgers, Rach Brennan, Hassall and Anastacia Harvey, with many more to come each week.
Since starting photography in 2010 at 18 years old, Lucinda has become well-known in the Australian music scene for the past 10 years. Snapping the likes of Matt Corby, Vance Joy, Ed Sheeran, Mumford & Sons, Gang of Youths – to name just a (remarkable) few – you can tell that Lucinda is an experienced creative who has a passion for the music industry, and the incredible stories of people behind the work too.
If you’re a musician and would like to get involved, you can get in touch with Lucinda via email or via the above social media platforms.
Written by Bella de Almeida Reis
Feature photo Hassall taken by Lucinda Goodwin