Spotted alpacas in Victoria’s Western District? Chances are, you’ve seen part of a legacy that helped shape Australia’s alpaca industry.
Meet Ron and Rochelle from Shanbrooke Accoyo Alpaca Stud, a passionate family-run farm nestled in the region, and one of the quiet powerhouses behind the booming alpaca scene we see today. As the Australian Alpaca Association (AAA) gears up to celebrate 35 years with National Alpaca Week (10–18 May), there’s no better time to spotlight the pioneers who helped put Aussie alpacas on the map — literally.
National Alpaca Week
- Saturday 10 May – Sunday 18 May
- Find an event near you: here
Stay up to date with what’s happening in and around the region here.
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Back in 1989, Ron helped establish the AAA and launched Shanbrooke, building his herd from prized white Huacaya alpacas whose bloodlines trace all the way back to the elite Estancia Accoyo in Peru. That’s some serious pedigree. Fast forward to now, and he, Rochelle, and their son George are managing a thriving farm of over 100 breeding animals, with a global reputation for excellence in alpaca fleece, genetics, and animal health.
Rochelle, by the way, has carved out her own lane in the industry. Since 2007, she’s been behind Nocturne, a breeding program focused on the elusive and ultra-luxurious true-black alpaca, a rarity in the world of fibre farming. Her work’s helped add depth and diversity to Australia’s alpaca genetics, and she’s doing it all right from the lush pastures of Buckley, 25 minutes outside of Geelong.
So why are we talking alpacas? Because National Alpaca Week 2025 is about more than just fluffy faces and feel-good farm vibes — it’s a celebration of a thriving, homegrown industry that’s making serious moves in sustainable farming and fashion. With Australia now home to the second-largest alpaca population in the Southern Hemisphere (just behind Peru), our breeders are gaining international recognition and exporting high-quality fleece across the globe, from China to Europe.
According to AAA President Brett Fallon, the week is a golden chance for Aussies to get up close and personal with alpacas, learn about their role in eco-friendly agriculture, and explore how this humble animal is producing some of the most sought-after natural fibres on the planet.
Across the country there’ll be open farm days, fleece demos, youth workshops, and even a push to “wear alpaca this winter” — because there’s nothing like a locally-made scarf or pair of socks to keep you warm and connected to the land.
Whether you’re a curious newbie, fibre fashion enthusiast, or just looking for a wholesome weekend escape, National Alpaca Week has something for everyone. And thanks to passionate locals like Ron, Rochelle, and George, the spirit of Australian alpaca farming is alive, well, and fuzzier than ever.
Find out more about Heritage Alpaca Co here.
