Celebrating the best in craft beer can design, the GABS Can Design Awards recognise the importance of great design and visual communication in a brewery’s efforts to engage customers.
You love the taste of your favourite craft beers and we’re all in awe of the skills of the talented brewers but what about the brilliantly executed artwork that first catches your eye? That pop of colour, witty copy and bold design that leaps off the shelf and straight into your hand.
The celebration of what goes on outside the tin rather than inside it is back for a second year with voting now live for the 2021 GABS Can Design Awards.
Brought to you by the legends that deliver the brilliant GABS Craft Beer & Cider Festivals and GABS Hottest 100 Aussie Craft Beers poll, the awards shine a spotlight on the importance and skill of beer can design, while also celebrating an industry that has been severely affected during the pandemic.
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Last year’s inaugural event attracted over 120 submissions from Australian breweries with Adelaide’s Little Bang Brewing, and designer Matt O’Connor, winning the overall title with their Face Inverter Citrus Super Sour label. Second place went to Melbourne’s Moon Dog Brewery and designer Loren Tanis for their The Future Is Bright Solar Powered IPA while third prize was awarded to Melbourne’s Fixation Brewing Co and designer Jase Harper for their You’re On Mute West Coast Double IPA.
With most of our favourite brewpubs shut for most of the last year, the creativity behind can designs went off the charts! Now more than 140 breweries from across the nation have submitted their single can designs for this year’s competition. The winning brewery will receive a set of printing plates, while an additional $5,000 worth of prizes will be shared amongst the top ten while the winning designer walks away with $1,000 in cash and a listing with Brews News!
On the local front, Blackman’s Brewery has entered their vibrant Needs More Mosaic IPA, White Rabbit has entered their Matador De Toros Red Ale, Koroit’s Noodledoof has submitted their Helles Lager, and Ocean Grove’s Brewicolo Brewing Co has entered their Barwon Heads Bitter.
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These local brewers join a huge list of brewers who have selected just one can design released in the last year and now it’s your chance to show some love and appreciation for our homegrown talent. You get to vote for your three favourite designs, then a shortlist of the TOP 10 designs will be presented to the panel of brand and design experts to review and select this year’s winner of the prestigious Orora Golden Can Trophy!
If you needed more incentive to vote, everyone that casts a vote will be entered into a draw to win a share of the $10,000 prize pool which includes vouchers from BoozeBud and tickets to the next GABS Festival season.
So go on, grab a cold one out of the fridge then sit back, relax and take a tour of the virtual art gallery. Take your time as you appreciate all the amazing pieces of work.
It will be a tough decision but when you’ve narrowed it down to the three you like the most, head to the voting portal here and do your thing!
Voting closes on Sunday, October 10 at midnight (AEST).
