Get out your wallets everyone and mark July 14 on your calendar as the day your transactions will rack up, because Melbourne’s ever-so-cool and beloved brand Dangerfield is moving into Westfield, Geelong and we personally can’t wait (though our wallets can!).
If you’re not aware of Dangerfield (I’m so sorry, you’ve really missed out) – it’s a clothing brand that started in Melbourne in the ’80s and has now expanded into a national chain, with stores across Australia as well as being stocked by Myer.
The store sells three labels, Princess Highway, Revival and Dangerfield – with each line representing different characteristics that ultimately make up the store.
Princess Highway has cute, fun vintage prints and block colors with flirty and quirky accents, where Revival has a lot more of a ’50s, rock-a-billy feel and Dangerfield is a mix of edgy and fun prints in soft and structured fabrics.
With their new spring collection coming out, we know that Geelong and surrounding regions are going to be walking around with a heightened sense of fun and adorable fashion. Bring on July 14th.
Where: Westfield, Geelong
Website: www.dangerfield.com.au
