Brb, going to Belmont.
There’s nothing quite like tearing into your biscuit dough just before rolling it into little round balls ready for baking, or if you’re like us, you have no intention of actually baking the cookies and you just sit there and hook it. However, apparently, that’s not the safest thing to do given you’re usually hoeing into a batch of dough with raw egg all the way through it. Yolo?
Well, worry no more because edible cookie dough is here and Cold Rock Ice Creamery is providing the goods with the launch of ‘Rock Your Dough’ take home Cookie Dough tubs, a first for the brand.
Filled with mouth-watering cookie dough, the indulgent snack can be enjoyed raw or baked, is suitable for vegans and will be available at all their stores across Australia, including Geelong, Ballarat, Bendigo, Werribee, and across Melbourne.
The 480g dough-filled tubs (so much goodness) will come in two moreish flavours; Original Choc Chip cookie dough, perfect for those who appreciate the classic and much-loved taste, as well as a Triple Choc cookie dough for those seeking pure chocolatey decadence.
If you’ve visited a Cold Rock store before, the much-loved staple is amongst their extensive selection of Mix-Ins, and is now new and improved and has been designed to be enjoyed in various different ways, including being baked in the oven to create a batch of warm chewy cookies, or simply, but delectably, be eaten straight from the tub for the ultimate sweet treat experience.
“At Cold Rock, we are all about providing our customers with another opportunity to smile and be happy, so it only made sense to have our own take on the universally loved cookie dough,” says Stan Gordon, CEO of Cold Rock Management.
“We wanted our product to be unique so Rock Your Dough, which has been in development for some two years, has been formulated so that it can be eaten both raw and baked. We’re excited to finally launch it and offer customers old and new a delicious treat experience which can be enjoyed anywhere, especially in the comfort of their homes!”
Cold Rock’s first foray into the FMCG category, the new product will expand the brand’s offering and fill a gap in the market for a cookie dough that tastes just as good raw as it does baked.
Perfect for cosy nights in with friends, stress-free baking or a naughty treat, Cold Rock’s Rock Your Dough tubs has us sold.
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You can find your nearest Cold Rock store here.