Breaky for Boobies is an annual Fundraising event held in Geelong and is the brainchild of two Geelong mums, Emily Townsing and Clare Barnes, whose mission is to help raise awareness about breast cancer.
Kicking off in 2016, the event raised over $21,500, while last year saw the figure double raising $45,142. With every dollar going straight to the National Breast Cancer Foundation, the event has now raised $67,500 over the past two years and this year the girls are hoping to do even better with the aim of reaching the total of $100,000.
Clare’s personal connection to breast cancer comes from losing her mum Deborah Evans, who was diagnosed with breast cancer at the age of 41, which has always been a driving force behind her wanting to contribute to the cause. In the past, Clare had often hosted girl’s nights in and other
smaller-scale fundraisers before coming up with the idea for the breakfast in 2016 and teaming up with Emily.
From there, the pair became instantly overwhelmed with the amount of people wanting to be involved and they ended up with so many donations that they decided to also run an online auction through Instagram, alongside their morning tea. Fast forward two years, and the ladies are now well on their way to reaching that $100,000 goal with their inspiring and inclusive event.
The first leg of the 2018 fundraiser begins with the online Instagram auction, set for Sunday 14th October. So far, the girls have more than 250 individual businesses on board with donations which will be up for auction via their page @breakyforboobies.
So, what’s an Instagram Auction? Basically, it’s just a fun, creative and simple way to raise funds for an important cause. All you have to do come auction day, is comment on the individual item post (items generously donated from amazing individuals and businesses from across the state) with the price you want to pay, obviously higher than the previous bid, and keep an eye on items you’re bidding on throughout the auction to make sure you’re still the highest bidder. It’s as simple as that – raising money in your bath robe from the comfort of your lounge room.
Last year they had 196 items up for auction and by selling every single item, they raised $16,995 for the National Breast Cancer Foundation – just through Instagram!
The Instagram auction is of course only the first part of the Breaky for Boobies Campaign, with their annual Breaky event to be held on Friday November 16 at Warralily Cockatoo.
Last year saw more than 200 guests (both men and women) come together at Barwon Edge Boathouse for a morning of breakfast bites, champagne, raffles, live and silent auctions and a whole lot of fun, so we can’t wait to see what they’ve got planned for this one. Tickets have sold out for the past two years so keep your eye on their pages for ticket sales.
With every dollar going straight to the National Breast Cancer Foundation, the fundraiser not only supports those fighting breast cancer, but it also admires the survivors and honours those taken, in a community gathering coming together to never give up hope.
Visit Breaky for Boobies on Instagram and Facebook or contact us to find out more about this great cause.