Bendigo Autumn Music Festival cancels inaugural event

Subscribe to Forte Magazine

Bendigo Autumn Music Festival cancels inaugural event

It is with great sadness that Red Square Music announce the cancellation of the upcoming Bendigo Autumn Music festival.

Of the news, festival director Glenn Wright offers the following words:

“We started work on this event over two years ago with a vision that the event would be a brilliant addition to the City of Bendigo’s cultural fabric and regional Victoria’s music festival calendar.

Red Square Music has invested a large amount of money and many, many hundreds of hours on the event, in the belief that the event would be an amazing success. We had an amazing location and fabulous venues, and an incredible lineup, as well as good media coverage, extensive advertising and promotion.

However, after tickets being on sale for eight months, and with only 30 days until the event the team have had to face the reality that ticket sales are far lower than expected.

As the director of the company that was producing the event I feel absolutely gutted, but also feel it my responsibility to cancel the festival 4 weeks out in order to give artists, those that did purchase tickets, and partners adequate notice in order to limit the loss of an event that simply didn’t achieve its desired objective, being the sale of enough tickets to make the event financially viable.

For those people that have worked with us, and supported us in this venture we wholeheartedly say thank you. For those that have purchased tickets please rest assured you will be contacted shortly in regards to a full refund.”

Festival organisers say ticketholders will be refunded by Tuesday April 2. Those who purchased tickets via Capital Venues and Events will need to contact the agency directly.