Baked By Us has created a ‘pay it forward’ movement, delivering cupcakes to locals affected by the pandemic

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Baked By Us has created a ‘pay it forward’ movement, delivering cupcakes to locals affected by the pandemic


It’s inspiring to see how people come together in a crisis to help those affected.

Many of you may have seen the movie ‘Pay It Forward’ or have read the novel of the same name – a story about a young boy who did three good deeds for others in need. In return, all that the child wanted was that they pass on the good deed to three other people and keep the cycle going.

One good deed might not seem like a lot, but if everyone did something good for someone else, then that cycle of generosity and kindness can spark us to become better people – and in times like these, that’s all we need right now.

Sprinkling love across the community, Geelong cupcakery Baked By Us kickstarted a ‘pay it forward’ movement across the town back in August, delivering boxes of cupcakes to those who have been impacted by the coronavirus pandemic.

In a post to Instagram, the cupcakery (who already support young people who have a disability to gain workplace skills and experience) revealed that they would deliver six packs of cupcakes to locals who have been deeply impacted in the last few months or days due to Covid, in an attempt to make a positive impact on the community.

To nominate someone to receive the cupcakes, followers simply had to leave a love heart emoji in the comments, for the names to then be chosen at random. The person contacted would then share the address of a local they think needs a small, anonymous act of kindness sent their way.

View this post on Instagram

PAY IT FORWARD NOMINATIONS ❤ Thursday is our next drop of Pay it forward cupcake! You can nominate who they go to! This can be anyone from a small bussiness owner, someone living alone or a elderly neighbour who needs a small act of kindness sent their way. To nominate a person you may have in mind please do not tag them, just simply leave a ❤ below in the comments and we will put everyones names into a box and pick out the 6 recipients at random. We will then contact the person who has noninated to get the address of the person we will be delivering too. That way we can keep it anonymous and respect the privacy of the recipient. Nominations must be for located in and around Geelong. . . Baked by Us will continue to stay open under the new restrictions. We will continue to with online orders & contact free collection. As usual place your order online – call us when your out the front – and we'll bring it out to your car! . . From all all of us please stay safe and let's all look after each other ❤ #ndis #morethancupcakes #78ryriest #geelongcupcakes

A post shared by Geelong cupcakes 78 Ryrie st (@bakedbyus_geelong) on

It’s a simple deed and it struck a chord with many in the community, who began paying it forward by purchasing boxes of cupcakes to be donated within the community, so much so that the cupcakery has continued to run the movement for the past 10 weeks – and it doesn’t look to be slowing down any time soon. Nominations open every Wednesday morning via their socials and then on Thursday’s they head out and surprise the lucky recipients.

If you would like to join in and pay for a box to be delivered to an anonymous Geelong local who is doing it tough right now, you can head to their website and purchase a ‘pay it forward’ box of cupcakes for $14.

To nominations someone to receive a box, head to their Facebook and Instagram pages and follow the prompts there!

Acts big or small, it all counts.