Popular Bellarine Peninsula small-batch winery BAIE Wines is set to launch a new customer rewards programme called BAIE Insider.
BAIE Insider comes with the news that BAIE Wines was announced as the successful recipient of Wine Growth Fund round two for Digital Innovation from the Victorian State Government.
“We are so honored to receive this grant from the Victorian Government. It indicates that they are really supportive of our world class wine region and without such funding this project wouldn’t be launching next month,” they say.
“We have known for a long time that we want to work with supporters of BAIE to thank them – and we really do believe that we have listened to what they want and have got it right.
“We called the programme BAIE Insider as we intend for the people who join, to truly be brought into the world of BAIE – they have access to exclusive events, offers and rewards that no one else does.
“This is an innovative concept for a small-batch winery like ours but it’s something we have always felt passionate about.”
BAIE Insider will be a tiered programme; when people spend, interact and support BAIE Wines, they are earning reward dollars they can use to purchase more of their favourite BAIE, with rewards increasing in each level.
Find out more online here.