Life-changing but not life-ending.
October marks thirty-one days dedicated to Breast Cancer Awareness Month, an annual campaign to increase awareness of the disease. With the risk of diagnosis of breast cancer being one in eight for women by aged 85, there’s no doubt that early detection and preventative care is highly encouraged for women of all ages.
That is why local business Apollo Bay Distillery, have created a wonderful pink gin beautifully named Hope Gin. With its refreshing flavours and notes of rose and vanilla, along with lilly pilly and orange, Hope Gin is helping to raise awareness and funds towards breast cancer. The distillery is all about positively prompting women to get their yearly mammograms and regular checks with their breast, with the help of a little beverage.
Hitting a little closer to home, the distillery’s own general manager Gigi Milone carries the gene fault of BRCA1 – a mutation that increases one’s receptibility to developing the unfortunate disease.
“I have a twin sister and an older sister and unfortunately we all do carry the BRAC1 gene. So, for us we have a really elevated chance of breast cancer and later in life ovarian cancer,” says Gigi.
“Though, one in seven women, regardless of BRCA1, these chances are high for women – beyond their genetic mutation,” she continues.
For every bottle sold, they will be donating $5 to the Pink Hope Foundation. A preventative health hub that provides every individual with the necessary tools to assess and manage their health to reduce their risk of breast and ovarian cancer.
Gathering support from locals of Apollo Bay and beyond, Gigi and Apollo Bay Distillery want people to recognise that breast cancer is not a life-ending situation.
“It’s not a death sentence. It’s now something that doctors and you can now be aware of that you have many ways of dealing or managing,” said Gigi.
While letting everyone know that it’s not only a battle for the individual, but a fight that affects those surrounding the one’s they love
“It doesn’t just affect women, it affects everyone. It affects husbands, partners, girlfriends, children, parents – you know it affects everybody, everyone in that person’s life.”
Check out Hope Gin now here and help the fight against breast cancer.