A new coffee spot is opening in Geelong’s CBD and its giving away free coffee to celebrate

A new coffee spot is opening in Geelong’s CBD and its giving away free coffee to celebrate

Soul Origin officially opens in Westfield on Thursday, May 5.

One of Australia’s coffee powerhouses, Soul Origin, has ventured down our way to open a brand-new location in the Geelong CBD.

With outposts scattered across Australia, this will be the first store to open in regional Victoria, taking over the prime position in Westfield Geelong on Level 1 (in the food court).

Keep up with the latest local food and booze news across the region here.

Started by two brothers and the best mate from Sydney, Soul Origin was spawned from the frustration at the lack of quality coffee available in food courts and with a vision to re-educating the world about how they think about fast food. Using a specialty blend that is roasted locally in Melbourne, a coffee from Soul Origin can rival any boutique café when it comes to quality and taste, and that’s something you can find out for yourself from Thursday, May 5 with the opening of the Geelong location.

To celebrate, the coffee spot will be giving away free cups of coffee on opening day. This is valid for one free small coffee from Soul Origin in Geelong during trading hours on May 5 only (as advertised on Westfield Geelong’s Instagram story).

If you’ve been fortunate enough to visit Soul Origin in their Melbourne locations or any others for that matter, you’ll be aware of the meticulous details found within their spots. Here they believe every cup of coffee should be incredible – and it really is. Roasted in small batches, the Single Origin coffee is sourced directly from farmers and co-ops of a particular region. The unique traceability is a distinguishing factor as it supports a unique farm and the surrounding community. The flavour is a representation of its origin, possessing characteristics of that specific region and varietal of the plant where the coffee was grown. The best part is that Single Origin is a seasonal selection ensuring that there is always a new flavour profile to explore.

Try is in a cappuccino, espresso or flat white, or opt for the dirty chai, hot chocolate, matcha latte or white hot chocolate if you’re feeling indulgent. Elsewhere on the menu, there’s an iced vanilla espresso frappe, mango fruit crusher, cold brew tonic or an iced caramel frappe.


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Soul Origin draws heavy focus on coffee, but that’s not to say the eats should be looked over. Here you’ll find lunch baguettes, lunch paninis, lunch wraps, salads, seeded rolls and sandwiches, alongside some sweeter options like caramel macadamia slice, chocolate protein balls, Nutella brownie and choc chip cookies.

While also providing delicious food, the charm of this new coffee stop is that it’s created on the conviction that we need, more than ever, places of community to enjoy expertly brewed coffee – even within a food court.

Find out more here. Soul Origin is located at Shop K202, Westfield Geelong, 95 Malop Street Geelong.