5,000 people attended the Geelong opening of Mecca Maxima on Friday

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5,000 people attended the Geelong opening of Mecca Maxima on Friday

From about 6am in the morning, locals were already gathering at the doors to Geelong’s newest beauty store, Mecca Maxima, and its grand opening.

The large scale beauty store comes under the Mecca umbrella, and brings international brands to Australia. The store hosts over 50 of the world’s most-wanted beauty brands, including MECCA exclusives NARS, Too Faced, Urban Decay, Smashbox, Billion Dollar Brows, Ciaté London, Hourglass and Eyeko. Geelong also welcomes new brand additions frank body, Drunk Elephant and Winky Lux. Mecca Cosmetica favourite Sunday Riley has also recently made its debut into the Maxima concept, just in time for the holiday season.

Throughout the opening, which ran from 9am on Friday, December 9, coffee and pastries were supplied by Mr.B, a DJ kept tunes going all day, goodie bags were handed out and giveaways came in the forms of vouchers, palettes and more when shoppers spent $65 or more.

This new store was the first Mecca Maxima to open in Geelong, and of no surprise welcomed 5,000 shoppers through its doors on opening day. The store will offer six makeup stations, available for makeup application bookings or skin consultations and servicing up to six customers at a time.

To find out more about Mecca Maxima visit the Facebook page.