Melbourne’s favourite nine-piece band Echo Drama have dropped their new single ‘Insanity’.
Proving itself to be a heavy condemnation of the selfishness that
rules in today’s society, the track features a hard-hitting verse from Alex ‘Sinks’ Sinclair with criticism on egocentrism. It’s so good and so real and hits you right in the feels. This is only further enforced with Zimbabwean born Soul singer Thando Sikwila’s hook that is all kinds of condemning.
Reflecting on the inspiration behind the track, Thando explains,“This song explores how people are so fixated with self preservation and tend to turn a blind eye to bad things that happen because they’re not affected by them.
“My hook is about looking inwards and confronting what being a human being really means, when people no different like us halfway around
the world are left destitute all for the sake of profit. It’s not sustainable.”
The video is the perfect match to such a bold track; bleak in colour but quick, energetic, and cut with an urgency that suits ‘Insanity’ perfectly, packing a punch with the powerful message.
“The clip was directed and conceptualised by Carl Allison, who is a wizard,” says Echo Drama’s drummer and founder Jeremy Schiftansays. “We have been wanting to do a clip with Carl for a while, as he has worked with a few members of the band on other projects and consistently delivers the goods. The track is pretty hectic, so went for fast cuts, and the set was a great space he sourced to get that big open space we wanted for the largeness of the tune. It’s big to match the sound, but bare to mirror the blunt nihilism of the tune’s themes.”
If you like what you hear, you can catch the nine-piece live on stage at The Workers Club in Melbourne on July 26.
