Music Victoria has selected their triumphant applicants for the Music Works, Live Music Professionals Program 2018. This esteemed program is free and means to boost the management skills and quality of Live Music in Victoria as well as ticket sales for the applicants individual companies.
The extensive program is for diligent independent promoters, band bookers, venue managers and owners, and includes free professional advice and teaching. Last years program alone reported a 35% increase in sales and 80% improvement in skills and business activities.
This year’s program saw close to 70 applications made, coming from all over the State of Victoria. Some of the nearby successful participants to this year’s program include Adam Connally from The Lost Ones Basement Bar, Ballarat (pictured); Evan Read from Shedshaker Brewery Taproom, Castlemaine; James Donovan, The Eastern, Ballarat; Samuel Pyers from The Dart and Marlin, Warrnambool, and Timothy Heath, Theatre Royal, Castlemaine from the venue stream, as well as Carly Aldred from Grampians Music Festival and Fiona Brandscheid from Common Thread Events, Birregurra being successful from the independent promoter stream.
The 20 participants, chosen by Live Music Experts are matched to coaches, for one on one training along with attending a number of industry-related conferences, workshops and masterclasses, all aimed to bolster their business skills and aid them in creating sustainable long-term live music businesses. Coaches this year include those from The Corner Group, 170 Russell, Deathproof PR, Karova Lounge, Sanicki Lawyers, Social Reasons, White Sky, and many more!
Sarah Deborre, Live Music Professionals Project Manger, expresses her excitement and optimism in regards to the applicants and overall success of the program. We had so many amazing applications from all over Victoria which demonstrates the massive need for a program like this. I’m buzzing from the overwhelming positive reactions from our successful candidates and I can’t wait to get the program started!”
We congratulate these regional legends for taking the time to apply and being a part of strengthening Victoria’s live music sector.
Make sure you keep an ear out for the sound of quality Live Music from our future experts! For more information head to musicvictoria.com.au/LMP
Written by Phoebe Bernard