It’s now more than ever that Australians need local content.
Today, the Australian entertainment industry launch the AUSSIE MADE campaign, calling on television networks, radio networks and streaming services to play more homegrown content, whether new or heritage. With APRA AMCOS, ARIA and Screen Producers Australia at the helm of the campaign, the aim of the campaign is to help support the local music and screen industries while at the same time capturing the imagination of more Australians as they ‘self-isolate’ during the COVID-19 shutdown.
In a bid to get behind supporting artists, songwriters, production business and associated employees, the industry is asking the public to request more Australian songs on radio and streaming local artists, TV series and films during their pandemic hibernation.
“With everyone at home, now is the time for all Australians to get behind our local artists and screen professionals,” says Dan Rosen, CEO ARIA. “Like so many people around the country, artists and people that work in these sectors are facing a period of unemployment and uncertainty. Already thousands of live events and gigs have been cancelled and screen productions have been shut down. We have the opportunity to show we are behind them and ensure that income and support keep flowing to Australia’s vulnerable creative community.”
“Australian content has the ability to bring people together during this crisis, provide comfort and a strong sense of community,” continues Matthew Deaner, CEO of Screen Producers Australia. “With AUSSIE MADE there’s a huge opportunity for Australians all around the country to renew their love of Australian music, tv shows and movies.”
It’s time to get behind the local industry and deliver and promote the content that will connect Australians with each other in this time of significant dislocation!
