Breaky for Boobies is an annual Fundraising event held in Geelong and is the brainchild of two Geelong mums, Emily Townsing and Clare Barnes, whose mission is to help raise awareness about breast cancer.
Kicking off in 2016, the event raised over $21,500, with that figure doubling the next year, raising $45,142.
Through the dedication of two women with a goal, alongside a brilliant bunch of bosom buddies on hand, last year the girls raised a whopping $52,209.04, bringing their total to just under $120,000 – with every single dollar going straight to the National Breast Cancer Foundation.
So many lives changed, maybe even saved, because of Breaky for Boobies.
It’s Clare’s personal connection to breast cancer that comes from her mum, Deborah Evans, who lost her short battle with breast cancer at the age of 41, which has always been a driving force behind her wanting to contribute to the cause. In the past, Clare had often hosted girl’s nights in and other smaller-scale fundraisers before coming up with the idea for the breakfast in 2016 and teaming up with Emily.
From there, the pair became instantly overwhelmed with the number of people wanting to be involved and they ended up with so many donations that they decided to also run an online auction through Instagram, alongside their morning tea. Fast forward three years and the ladies are raising more than they could ever have imagined with their inspiring and inclusive event, with this year looking to be their biggest yet.
While the first leg of the fundraiser usually begins with the aforementioned online Instagram auction, this year the girls are changing it up with their inaugural Boutique Market Night – and considering they usually have more than 250 individual businesses on board, the humble social media platform just wasn’t going to cut it.
If you loved the Instagram Auction don’t stress, the live market promises to be just as fun, creative and still a simple way to raise funds for an important cause. This one goes down on Friday, October 11 from 6pm at The Bridge in Newtown. Entry fee is an easy $5 and there will be delicious nibbles to keep those energy levels up while shopping – it’s first in, best dressed so we suggest heading down early.
The live market is of course only the first part of the Breaky for Boobies Campaign, with their annual Breaky event to be held on Friday, November 15 at Warralily Cockatoo once again.
Last year saw hundreds of guests (both men and women) come together for a morning of breakfast bites, champagne, raffles, inspiration, gift bags and a whole lot of fun, so we can’t wait to see what they’ve got planned for this one. Tickets have sold out for the past three years so keep your eye on their pages for ticket sales.
Alongside the gorgeous souls spearheading this massive campaign, an honourable mention must go out to Clare from Victor Fox Design, who has been central to the Boobie Bunch from the very beginning. Each year Clare creates the most incredible branding designs for the campaign, and this year she has truly gone above and beyond to visually represent all that the Breaky for Boobies fundraiser stands for. Check it out below, and you’ll see why it’s our absolute favourite one yet.
With every dollar going straight to the National Breast Cancer Foundation, the fundraiser not only supports those fighting breast cancer, but it also admires the survivors and honours those taken, in a community gathering coming together to never give up hope.
Visit Breaky for Boobies on Instagram and Facebook or contact us to find out more about this great cause.
Photo by Stephlee Photography
Written by Talia Rinaldo