Hello Forte readers,
Ash here, Music Victoria’s newest recruit – I’m writing in with an update on our work in the green space. We’ve recently been in talks with Green Music Australia to discuss better ways to manage festival waste. Just last week we participated in a roundtable which discussed the fraught relationship between festivals and sustainability, and united the dialogue between industry figures on how this should and could change for the future of festivals.
Green Music Australia shared their comprehensive research findings on festival littering, behavioural trends and the psychology behind unsustainable decision making of festival goers.
Considering the main drivers behind festival littering, the group (comprised of several festivals and industry reps) weighed up the impact of each of these and brainstormed possible interventions to redirect behaviour and reframe consumer beliefs at festival time.
There were unified decisions for festivals to use their influence to intervene on festivals creating sustainability issues, along with empowered suggestions that were realistic and attainable. The future of sustainable festivals in Australia looks bright with Green Music and this steering committee!
In other news – please update your address book – Music Victoria is moving office next week to the CUB Building at 77 Southbank Boulevard, Southbank.
Regards, the Music Victoria team
Member Moment
City of Greater Geelong
City of Greater Geelong certainly do their part in supporting the regional music community, and we’re looking forward to delivering some exciting music initiatives in partnership with them in late 2019.
Are you a musician, music industry professional, or venue owner/booker in the Geelong region? You can expect a Geelong Venues Day where you can hear from your local council, state peak body, and industry about key industry news, opportunities for live music venues and topics open for discussion and feedback.
You can keep an eye on event updates via www.geelongaustralia.com.au and www.musicvictoria.com.au
Gig of the month
Echuca-Moama Winter Blues Festival,
Thursday 25 July – Sunday 28 July
Now in its 20th year, the Echuca-Moama Winter Blues Festival hosts a variety of quality blues acts from across the country. The festival calls home to over a dozen venues within the region, all of which are within walking distance of each other, allowing you to enjoy it all at your own leisure.
Featuring over 50 different acts with plenty of great food and wine options to enjoy, you’ll be spoilt for choice! This is a free event, so be sure to attend and make the most of this unique music experience.
For more information, go to winterblues.com.au/