This Must Be The Place is the new workshop series for local musos

The Push and Music Victoria are proud to present This Must Be the Place, a series of free regional music industry professional development workshops aimed at providing local musicians and their community with a range of tools and valuable information behind social media and online music streaming insights.
The workshops will see regarded music industry representatives from (Platform for artists to find new fans to tour new places in house concerts across Australia), Bolster (Digital, creative agency for music and live events), The Push (Victorian youth music organisation) and Music Victoria (Victoria’s contemporary music industry peak body) provide two separate interactive presentations to help musicians identify where to effectively tour and how to develop and market a unique brand that is appeals to a musician’s specific audience.
Kate Duncan, CEO of The Push Inc says, “The way in which artists are able to use data to tour directly to where their fans are situated, as well as engaging and building relationships with audiences through online platforms is something we as a broader industry need to be supporting professional development and a greater understanding of. These workshops will provide artists with a practical insight into this ever-evolving digital landscape.”
This is a rare and exciting opportunity for like-minded individuals from the music community to come together and learn about ways to reach and engage directly with their own fans. Locations vary, but if you’re in Forte land, the workshops will be running at The Bridge Hotel in Bendigo on Monday October 8 with Daniel Aaron, The Eastern in Ballarat on October 9 with Freya Josephine Hollick and Boardriders Bar 61 in Torquay on October 10 with Momoko Rose.
“Living outside of the Melbourne scene has previously meant less access to the information artists need to break in the industry, which is why these kind of workshops are so valuable for regional artists,” explains Freya Josephine Hollick, the Ballarat-based old world songbird who will be involved with the upcoming workshop in her home town.
“I came into the social media thing pretty late really, and have blindly felt my way through it as technogoly advances. I’m really looking forward to gaining some more insight as to how this works. There are a lot of young musicians in Ballarat, and folks starting out or wondering how to break into the industry or tour, I think it’s worthwhile for artists at any level.”
With limited places available, these free intimate workshops will take place between 5.30pm and 9.15pm and are geared towards musicians, music fans and/or music industry practitioners.
You can head to www.musicvictoria.com.au for more information about venues, dates and times.
Written by Chloe Cicero