Well known ice cream company Ben and Jerrys is warning customer about climate change through a new campaign that is launching in Australia in April.
350.org and Ben & Jerrys are pairing up to urge Australians to sign petition to put a freeze on fossil fuels. The online campaign -‘Freeze Fossil Fuels’ – lets people find out their local councils’ Fossil fuel investment status and petition it to divest. The campaign aims to inspire people to unite and lead their local government authority to build a fossil free community.
35 Australian councils have already committed to digesting from fossil fuels and this campaign hope to raise that number. On the 27th of April 350.org Australia will commence the Accelerate tour across Australia, giving Australians and opportunity to learn more about why fossil fuel divestment will make such an impact on tackling climate change and how to change that and take action.
The tour will stop in Newcastle, Sydney, Canberra, Melbourne and Adelaide until 4 May. To show their devotion the the cause Ben & Jerrys will be giving away free ice cream from its ‘Scoop Truck’ outside tour events in Sydney, Canberra and Melbourne, encouraging Australian ice cream lovers to support the campaign and sign the petition and decorate a giant #freezefossilfuels mural.
Ben & Jerrys has warned many of its popular flavours remain ‘endangered’ as a result of the effects of climate change and could be consigned to Ben & Jerry’s ‘Flavour Graveyard’ as soon as 2020.
So with the motivation of free ice cream Ben & Jerrys is hoping Australia will come together to put a freeze on fossil fuels.
Written by Aleesha Coots