Charm your way to the ultimate VIP Heineken® Saturday experience at the Formula 1®

With the glitz and glamour of the Formula 1 just around the corner, Heineken has launched a new initiative offering people the chance to impress former Miss World Australia Erin Holland with their chat, as well as global racing legend David Coulthard, with the ultimate goal of making the exclusive guest list for Heineken Saturday at the Melbourne Grand Prix.
Created by Zenith, Publicis Media and Momentum, the chatbot asks users questions including who will be headlining with a DJ set at Heineken Saturday and why you deserve to be one of the five winners.
‘The Stylist’, Erin Holland, will ask fans to describe their style credentials with the most creative and interesting responses, while Formula 1 legend David Coulthard will test people’s F1 knowledge.
The most interesting responses to Holland’s style-based questions will win a $1,000 G-Star RAW clothing voucher, while Coulthard will award the winner a 12 month subscription to men’s lifestyle magazine GQ.
Heineken Saturday will take place on the 24th of March in the heart of the Heineken Village – the largest event space for Heineken in Australia. The spectacular show will be headlined by an exclusive DJ Set performance from Apl.de.ap and Taboo of global super group the Black Eyed Peas.
To buy tickets to Heineken® Saturday at the Formula 1® 2018 Rolex Australian Grand Prix, 24 March, 2018, visit www.grandprix.com.auor call 1800 100 030.