Born from the creators of the well-known and loved Dead President Society, States Brand is an Australian designed, American-inspired men’s street and basic wear company. We chat with the legend behind the new brand, Matt Black.
First up, tell us a bit about States Brand. How did it begin and where did the idea come from?
States Brand was developed by a local lad in Ballarat who originally launched the brand a few years ago. Other priorities of his came up and I acquired the brand about this time last year. After a few changes and some re-branding, we are finally up to launching it. I suppose the idea and direction of the brand has been re-worked to the way I want to see it and want it to go.
Who are your products suited to/designed for?
As any streetwear goes, anyone can wear it. If we wanted to try find that target market, I suppose it would be the dudes who want to wear something clean and simple. The brand is designed to keep everything really clean cut and to the point, nothing crazy, just really cool streetwear.
How does this differ to DPS?
DPS was built around being the artwork kind of brand. If you have a look at all the designs we have done over the three years it’s been going, you can see we change it quite a bit and try different styles and artwork. States will be totally separate and will be that brand that tries to test the boundaries with a lot less artwork but enough to keep it effective with the streetwear industry. States will be the little brother to DPS and all under the same team, hopefully it can live up the the same hype as its bigger brother.
Where are you wanting to take your brand in the future?
With States, we really hope it can enter the US market. There is so much happening there and we want to be apart of it! However, our initial focus is the Australian market. At the moment it’s so powerful in the streetwear world and it would be wrong if I didn’t capitalise on it.
Where can we find your products?
States will be exclusively online to begin as it’s the early days of the brand, but potentially it may go into stores. With online retailers being so popular at the moment, you can definitely find it all online.
Thanks so much, any stand out pieces that are a MUST have?
The States Classic Logo Tee – it will be the launch tee and my personal favourite!
Shop the brand via the website or follow them on Instagram @statesbrand