The 2017 Central Geelong Shopping Festival + Sidewalk Sales on Tuesday 7 November is
expected to be Central Geelong’s biggest shopping day of the year. It’s a Central Geelong
tradition – our annual Melbourne Cup Day event where people flock to Central Geelong for a
fantastic day out, to snap up a bargain, to enjoy great food and entertainment.
Businesses right across Central Geelong will trade on the footpath, offering a huge range of
special offers and sale items with many more offering in-store specials. Trader Hubs set up
throughout Central Geelong will offer a range of pop up shops, fashion, street food and
The Event Hub in Lt Malop St Central will include:
Live music performances from Sidewalk Sales Ambassador, Geelong actor and singer
Chelsea Gibb and the big band soul sound of The Sweethearts.
A ‘Garden Party’ area with a range of pop up versions of some of Central Geelong’s well
A ‘Pamper Marquee’; offering free mini massages and more.
A ‘Kids Zone’ featuring fun activities for the kids.
There will be an array of lunch specials from restaurants and cafes for shoppers to recharge.
With some fantastic offers expected, our tip is to get in early and make a reservation. If you are
after a sweet treat, head to Lt Malop West for ‘Sweet Street’ pop-up. Shoppers can also explore
the newly completed section of the Green Spine in Malop Street with entertainment and sales
on the street. Venues throughout the city will be screening the big race from Flemington for
shoppers to enjoy.
Last year, over 25,000 people flocked to Central Geelong for Melbourne Cup Day. To find out
more visit www.centralgeelong.com.au/sidewalksales
This event is an initiative of Central Geelong Marketing.